As a start, I have to say that I love a drink. In Canada (my adoptive home and native land), drinking alcohol is ingrained in everyday life (at least the version of society that I know).
As I have traveled and lived around the world, it has been interesting to experience the things that are very important to people in different cultures. This has included varying perspectives on alcohol.
As a broad statement, I have found that people in most former British colonies place a tremendous amount of importance on drinking and the social nature of drinking. The suggestion of curtailing ones drinking is these places elicits very strong reactions from people. My experience has been that drinking is very important to them and not something they are willing to consider curtailing.
Biologically, Asians react differently to alcohol, which makes it a little less fun for them versus Westerners. This is discussed a bit more in this article titled “Myth or Reality? The Asian Alcohol Gene Explained”. As a result, alcohol consumption is viewed a little differently there than in other parts of the world. South Korea seems to the one stand-out from the rest of Asia, where drinking is an important part of the Social fabric. Taiwan perhaps also. Both of these places have experienced a strong American influence since the Second World War, which might have something to do with differing views on drinking.
Certain warm weather places seem to place a greater importance on aesthetics. This is probably because the weather during large portions of the year warrants the wearing of clothes that allow you to stay cool, which also tend to show off the body.
This article talks about some reasons you might want to scale back on the grog.